Friday, April 19, 2013

Social Media News For The Week Of 4/19/13

Why Small Businesses Are Losing On Social Media

The online business community, Manta, released the results of a survey they conducted of 1,235 small businesses and their social media use. While almost 55 percent of them report using social networks, such as Facebook and Twitter, over 60 percent of these small businesses say they have not seen any return on their investment. This indicates a fundamental misunderstanding of how social media works and its proper utilization for business. Full Story Here:

10 Annoying Social Media Habits Businesses Need To Stop Doing

As businesses go through the learning process of using social media for marketing purposes, some mistakes will be made along the way. This story effectively lays down some ground rules of what not to do. Businesses that make these missteps will likely not find very much success with social networks or at worst, appear lazy to their audience. Full Story Here:

9 Questions To Consider Before Developing A Social Media Strategy

Having a well mapped strategy with clearly stated goals and solid plans of how to attain them is vital to successfully integrating social media marketing for businesses. Not having gone through this crucially important process probably goes a long way to explaining the results in the lead story this week. This article effectively explains the questions and answers which any business, large or small, must ask of itself before embarking in marketing via social networks. Full Story Here:

4 Big Ideas for Your Social Media Strategy

The Ad Age Digital Conference was held this week in New York City. Four expert speakers shared their tips and advice about how businesses can stir up talk about their brands and then convert them into spending their money. Full Story Here:

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