Social Media News For The Week Of 9/20/13

7 Major Social Media Mistakes You May Be Making Without Knowing It

Social media marketing has is a learning process, keep in mind that not very long ago it didn’t exist. There may be some mistakes your company is making, unintentionally, without realizing it. This article offers some food for thought about waging a successful social media effort, some of which goes against previous conventional wisdom and established best practices. Full Story Here:

10 Questions to Ask When Creating a Social Media Marketing Plan

Embarking on a social media marketing without a clear cut strategy plan is a plan for certain failure. However, many businesses launch their social media marketing efforts without any plan whatsoever. The only plan is to increase revenues for the business. A strategic of goals and a pathway to get there must be established in advance. This article provides some vitally important aspects to consider before starting a campaign, or for a business that would like to take a step back before they re-double their efforts. Full Story Here:

 

Five Steps to Becoming a ‘Social Media Ninja’

Some more good advice and best practices, along the lines of the above article. Know your audience and what network they spend most of their time. Concentrate on that one network before moving on to other channels. Give the audience quality content which is relevant to their lives. Be consistent and be careful with self-promotion. Full Story Here:

 

The Top 7 Online Marketing Trends That Will Dominate 2014

According to predictions for 2014 in social media marketing, many current trends will become even more prevalent. The rise of mobile; image-centric content; content marketing; and the diversification into emerging channels such as Pinterest, Google , Tumblr, and Instagram; will become even more important in the coming year. Full Story Here:

 

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Social Media News For The Week Of 9/6/13

A Blueprint for Using Social Media for Business Success

For businesses just starting out, social media and other internet resources can give entrepreneurs the illusion of easy success. However, only a carefully planned marketing strategy which utilizes the social media channels where their target audience are present. Making the effort to know your audience and being willing to pivot your efforts to where they are, then building a relationship with them will create success. This may be on lesser known networks such as Google Plus or Pinterest, rather than Facebook or Twitter. Full Story Here:

 

Why Social Media Is So Addictive (And Why Marketers Should Care)

Society’s obsession with social media shows no signs of abating, it only grows. The reasons for this phenomenon come down, very simply, to human nature. People find some of their deep, psychological needs met on the social networks of their choice. Brands that learn to tap into factors such as ego and self-esteem among others, by meeting those needs, will position themselves for success. Full Story Here:

 

How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

The examples offered by these large companies provide useful clues for businesses of all sizes to effectively leverage social media. Brands, who carefully listen to their customers and respond to the valuable business intelligence they gather on social media, will profit from the excellent customer service they provide. Full Story Here:

 

2013: Is this the year of real returns and social media coming of age?

The very nature of social media makes it difficult to measure return on investment for social marketing campaigns. EyeforTravel’s Social Media & Mobile in Travel Distribution Report for 2013 found that travel executives are still firmly committed to social media, but investment in the medium is down. This may not be wise since the research showed that people in developed countries spend upwards of seven hours a day on social networks. Facebook executives promise better analytics are coming as the year progresses. Full Story Here:

 

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The best excuses not to use social media and they are all wrong.

 

• Building my brand will take too much time.
• I’m not sure what to do.
• My website seems to work just fine.
• I already known to all my customers.
• I don’t see how social media can help me do my job.
• There are too many options and I don’t know which are best for me.
• Face-to-face contact works best for my business.
• I don’t have the time.

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Do I need social media if I have a website?

Companies that have long relied on their web sites as a means of attracting customers are now finding that a website alone is not enough. In today’s marketplace, social media presents a better opportunity for enhancing relationships and expanding brand awareness. No one will deny that the web has become the most cost effective, “Go-To” method for finding answers to problems and identifying resources.  Google is clearly the world’s number one research tool with billions of searches daily. 

When it comes to building and maintaining relationships, finding employees, and researching clients, social media presents far better opportunities. Facebook, Twitter, and LinkedIn should be among your first choices. Social media’s biggest advantage is that it is an open conversation among like-minded people. Your audience can ask questions and leave replies. Most important, your viewing audience can share your posts with people you don’t know but have an interest in what is being said.  If you use social media, your web of influence will proliferate organically and you will win friends and likes. Do it now!

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Social Media News For The Week Of 8/23/13

7 Steps to Productive Business Use of Social Media

 

Most businesses today are employing some form of social media marketing within their overall marketing strategy. However, many do not realize the importance of having a social media marketing strategy unto itself. After failing to gain measurable results, some companies even return to their former marketing techniques. Social media marketing requires a whole new approach, which falls outside the bounds of traditional methodology. Full Story Here:

 

How to Use Social Media Listening to Build Brand Loyalty

 

Social media marketing offers businesses increased opportunity to hear what consumers are saying about their products, gaining valuable feedback as a result. Beyond merely selling, social network engagement provides companies a forum to clearly learn what the needs are of their target audience. A company that listens and takes heed of what they learn will earn the brand loyalty of their customers. Full Story Here:

 

3 Ways Images Are Changing The Role Of Social Media Marketers

 

The rise of image-oriented social media sites, such as Instagram and Pinterest, is changing the way businesses engage their audience across the medium. Brands are learning how images can garner increased attention and response to their postings, when properly utilized. New techniques, skills, and strategy are required for a business to effectively leverage this growing trend. Full Story Here:

 

Social Apps Trigger Engagement On Business Websites

 

Businesses are incorporating social applications on their websites and seeing results from utilizing these social widgets. This is according to a study by eMarketer which found that 75 percent of companies have added the tools to their business websites. Almost 90 percent of those that have report higher engagement levels with their target audiences, while 54 percent state they are now better connected with their brand’s followers. Full Story Here:

 

 

 

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Want to Increase Your Social Media Reach?

Post Content That Helps People and Post Often.

By posting articles often you are giving people more reasons to visit your social media marketing site. It’s clearly a numbers game. Frequent posts raise the likelihood that you will attract more visitors. If you give people valuable content and often they will frequent your site to get your message. Most importantly, they will share your information with their friends. Posts need not be lengthy but they do need to provide a service and help people learn more about you products and services. In this fast paced business climate brevity is probably an advantage

Additionally, using effective topical keywords, graphics, and links to supplemental information will make your content appealing and improve your SEO rating. In time, you’ll find yourself rising in the Google search engine return results.

It’s hard to acquire your initial followers, but once you establish yourself as a valuable resource it’s easy to grow a broader audience. The key is to post quality information on a consistent schedule.

Resign yourself to be the best in your niche and the expert go-to resource for helpful material. Make quality and quantity work for your business.

Go to OnFast.com today to learn more about our Social Media Marketing Service and sign up for a 30 free trial.

 

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Content is king when it comes to social media marketing

Brilliant social media marketing campaigns start with a customer-centric approach. It’s a wise entrepreneur who develops a plan that takes into account content, factual data, and customer perceptions. Quality content that reflects a deep understanding of your audience will help drive prospects and customers to the compelling conclusion to purchase your goods and services. Seek to align your customer’s needs with those of your company. Relevant content is the all-important attraction that enables engagement and subsequently entices the reader to action. Good content results in improved social engagement, referrals, and sales at a low customer acquisition cost that has no equal.

Posting informational and promotional content, often with imbedded industry keywords will increase your search engine optimization (SEO) and visibility on Google, Yahoo and Bing.

Additionally, you should seek to improve the reach of your targeted content by carefully choosing relevant distribution channels for your message.  A presence on Facebook, Twitter, Google , YouTube, and a blog is essential.

OnFast.com is the easiest way to distribute content across the social web. Start your free 30-day trial today.

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