Clear - Avoid Acronyms that your reader may not be familiar with. Write your blog so that your grandmother can understand it. PhD words will only serve to alienate your audience.
Concise - Write in a brief, to-the-point style. Your audience has a short attention span and if they need to dig for your message they most likely will give up before you get your point across.
Compelling - Explain the problem or issue and how your solution solves the problem.
Be Credible - Stick to your area of expertise and blog only about issues you are knowledgeable about.
Concrete - Be sure that your blog post is specific and tangible. Most of all be Conversational. Invite your audience to respond. Try to get the dialog going and encourage others to join in.
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