Tuesday, April 17, 2012

The Importance Of Mobile Apps - Part 3: A New Frontier

The personal intimacy of mobile devices has offered users a more engaging experience than they get from their computers. This combined with the ease of use and availability of app stores is making the mobile app into a nearly universal format. Since people interact with their mobile devices and smartphone on a daily basis, a unique opening is presented by mobile apps for businesses to reach their customer base.

Mobile Devices Are Always Close At Hand -

Most mobile device users don't let their smartphones get more than a few feet away from them -- 24 hours a day, 7 days a week. This is a tremendous opportunity that has been opened for companies to position themselves, their products and services in front of their customer base. The increased visibility is giving businesses new advantages they did not have before.

Mobile Apps Stand Out From The Crowded Website Field -

Getting noticed in an app store from among several hundred thousand is much easier than trying to stand out among millions of web pages. Just having your company's app offered in an app store presents a big advantage. The whole purpose for a mobile app store is to sell. Selling and product presentation are what mobile app stores were designed to accomplish, unlike the original intention of Internet search engines.

The day will come when mobile apps are the standard practice among businesses. The marketplace is still new, and exciting, as companies learn to engage their customer base using the platform of mobile apps.

Posted via OnFast -