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Monday, April 23, 2012

Developing A Social Media Strategy Part 5 - What Do You Have To Say?

After selecting what social media platform to begin with and setting up a calendar to coordinate your overall marketing efforts with your social posts, it is now time to develop content for your audience. The earlier steps you have strategically taken in this development process will pay dividends now. You should have a thorough understanding of your target audience and what their wants, needs, and expectations are in addition to a clear picture of your brand.

As you develop your content, it is extremely important make sure that it is search engine optimized with keywords targeted to your industry. Google Adwords can provide you with that information. Social media content can come in a wide variety of formats. Here are a few suggestions to begin with:

Content Can Be Informative -

 Tips, facts and figures, studies and statistics, news, how-to's and educational help guides.


Content Can Be Interactive -

 Polls, questions and answers, opinions, ideas, lists, and photo sharing.

Content Can Be Promotional -

 Promotions, coupons, and live or upcoming events are just some possibilities. The content that you develop is only limited by your creativity and imagination. Properly prepared content will speak to your audience in ways they understand and relate to.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit our website today to get your free trial subscription to our Social Media Marketing Service.

Posted via OnFast - http://www.OnFast.com

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