Monday, December 3, 2012

Social Media News For The Week Of 11/30/12

Social Media is Here to Stay
The beneficial impact for businesses that have taken the steps necessary to promote and market their companies through social media has been well established. However, there are many more businesses which have not joined in. Finding education about how to launch a social media marketing campaign successfully seems to be the problem, keeping scores of companies from achieving social media success. Full Story Here:

Social media impact on retailers’ sales uncertain
With the recent record setting holiday shopping weekend, retailers are seeking the answer to the question of what was social media’s impact on those sales. It appears, according to IBM Smarter Commerce, which tracks sales for top retailers, that social media directly comprised only 1% of the sales. This is not to say social media did not have any impact at all, because retailers have been using the medium to effectively raise their brand awareness with consumers. Full Story Here:

New Amazon Ecommerce Features Launched For Small Businesses
Online retailer, Amazon, has launched new features designed to help small businesses through their Amazon Marketing Services division. These new features called Pages, Posts, and Analytics were created to increase exposure for small companies by way of the Amazon marketplace. Small businesses can now set up their own branded Amazon marketplace page, integrate social posts through Facebook, and receive analytical data. Full Story Here:

Seven Strategies to Stay Ahead of Overwhelming Social Media Change
In the ever-changing landscape of social media, it can be difficult for businesses to keep up, yet it is imperative that they do so. What worked six months ago, may not work today. These seven strategies will help social marketers stay ahead of the curve. Full Story Here:

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