The Importance Of Mobile Apps - Personal Experience

In part one of this blog we saw how the combination of the increased capabilities of mobile devices and the reality of them literally being everywhere has made mobile apps important and essential to business. The way users interact with their smartphones and the growing availability of app stores presents further evidence of the importance of mobile apps to the future of business marketing.

Mobile Devices Offer Users A More Personal Experience -

Users interact with their smartphones on a much more personal level than they do when visiting a website via a desktop computer or laptop. Mobile devices become a part of their owner's everyday life. Because people's interaction with their mobile phones is so intimate, the apps they use on their phones become close companions to them, and offer genuinely engaging experiences that cannot be matched by websites.

Mobile App Stores Are As Pervasive As Smartphones -

Although smartphones are dependent on mobile app stores, this is not a problem since the app stores have become as ubiquitous as the phones themselves. Also, the process of downloading applications to the phone is exceedingly simple and not intimidating to users. The ease of use offered by mobile apps has increased their mass acceptance accordingly.

Social Media Marketing for Hoteliers

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Developing A Social Media Strategy Part 3 - Establishing Your Goals For Social Media

Taking the time to listen in on the conversations about your company and its industry niche across a variety of social media networks should have you prepared for the next step. Before beginning a social media marketing campaign, your company needs to establish clear goals for its coming efforts. What does your company hope to accomplish using social media? Do you have any short-term objectives and long-term goals for the campaign?

Social Media News For The Week Of 4/6/12

Facebook Rolls Out Mandatory Timeline For Brand Pages, Not Profiles

Facebook this past week went live with its mandatory Timeline for brands. The change, at this point, only affects pages for brands and public figures. It is yet to be determined when Timeline will become mandatory for profiles. Full Story Here: 

Brands Should Re-Evaluate Their Social Media Strategy To Take Advantage Of The Facebook Timeline Switch, Says Punch Communications

The new Facebook changeover to Timeline for brands presents unique opportunities for businesses on the social network. The new format gives greater impact to visual presentations. Early industry surveys have indicated that brand pages with less than 10 million followers have seen a measurable increase in engagement since the roll out. Smaller brands with below 1 million fans are reporting increases of up to 60% in 'Likes' for each of their posts. Full Story Here: 

So, that's where Page Rank comes from

PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank and Sergey Brin as part of a research project about a new kind of search engine. Sergey Brin had the idea that information on the web could be ordered in a hierarchy by "link popularity": a page is ranked higher as there are more links to it. It was co-authored by Rajeev Motwani and Terry Winograd. The first paper about the project, describing PageRank and the initial prototype of the Google search engine, was published in 1998: shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors that determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web search tools.

The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

See full article on Wikipedia

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Blog Posting in a New York Minute

Keep your blog posts short, succinct, and deal with a single topic or idea. Offer up bite-sized chunks of information spiced with SEO keywords no less then 2-3 times a week. If your blog posts are too long they won't get read. Choose topics that will stir up strong opinions and invite feedback. Consider using appealing pictures and short videos to gain attention. Your audience only has time for short posts with content that is relevant to them.

It takes time for a blog to gain traction. Don't become discouraged easily. Be reliable and maintain a consistent rhythm that your readers can count on.

Keep in mind, if your content is helpful, people will surely return and eventually they will act on you message.

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Developing A Social Media Strategy Part 2 - Determining Who Your Audience Is

After taking a little time for company self examination you should have a firm handle on who you are and what your company's role is. It is now time to put your ear to ground and find out what is being said about the company in the world outside your office.

Try to find out where the conversation is going about your industry and the niche your business fits into. Gather opinions about your brand and the topics most important to those giving their opinion.

Start by reading all the relevant blogs you can find. Social media sites themselves are a great resource for just listening in on the conversations about your company or its industry. Twitter offers real time discourse on virtually any subject. Search for topics with industry related content. Try Twitter's advanced search which will give you the capability to fine tune what you're hearing and limit it to conversations that are most relevant.