In this final segment of a series on techniques for implementing a Twitter strategy for business, we will consider a few techniques designed to lead your loyal Twitter followers to other platforms of your social media marketing campaign.
Creative Use Of Hashtags -
By creatively using hashtags you can lead your followers to your website. For example, followers take pictures of themselves using a company’s product and tag themselves on a map featured on the website with a hashtag. There are many ways to accomplish the goal of getting your followers to cross over to your website. It is only limited by your imagination.
Share Links To Your Blog And Website -
Of course there is the more direct approach of simply sharing a link to other platforms you wish your followers to visit. However, they may not bite, so give them incentives to go where you want to take them. Give special offers for Twitter followers that visit your website and ask them to provide an email address so you can keep in closer touch. Always provide an exclusive offer for followers willing to travel down the path you wish.
OnFast is social tools for business. Our products include a social dashboard, social coupons, painless blogging and Facebook applications. You can find the most current information about OnFast and what we're doing on this blog.
Wednesday, October 24, 2012
Tuesday, October 23, 2012
Twitter Techniques -- Network More Effectively On Twitter
In this second part of a series on implementing a business Twitter strategy, we will examine methods for effective networking.
Find the Right Audience and Interact with Them -
In order to ensure the ultimate success of your company’s Twitter campaign, it is critical to find the right audience of interested, relevant followers. Merely trying to build a large count of meaningless followers will not get your campaign off the ground. You must seek and find people who are interested in your company, its products/services and your industry. Finding an audience to engage and interact with, regarding relevant topics for both you and them is crucial for establishing your brand on Twitter. Online and Twitter directories will assist in building up your audience. Start out by following them first.
Build Relationships with Engagement -
You can start building a relationship with your fans by thanking them when they tweet about your company, comment favorably on a blog post, or retweet one of your posts. Don’t take people who like and appreciate your company for granted. When conversations are going on in your community, dive in and provide useful and relevant information to the discourse. Engage with your followers by starting discussions and sharing content they will find interesting or useful. There is a time and place for pushing promotions, but don’t let your feed become an endless stream of self-promotional noise.
Find the Right Audience and Interact with Them -
In order to ensure the ultimate success of your company’s Twitter campaign, it is critical to find the right audience of interested, relevant followers. Merely trying to build a large count of meaningless followers will not get your campaign off the ground. You must seek and find people who are interested in your company, its products/services and your industry. Finding an audience to engage and interact with, regarding relevant topics for both you and them is crucial for establishing your brand on Twitter. Online and Twitter directories will assist in building up your audience. Start out by following them first.
Build Relationships with Engagement -
You can start building a relationship with your fans by thanking them when they tweet about your company, comment favorably on a blog post, or retweet one of your posts. Don’t take people who like and appreciate your company for granted. When conversations are going on in your community, dive in and provide useful and relevant information to the discourse. Engage with your followers by starting discussions and sharing content they will find interesting or useful. There is a time and place for pushing promotions, but don’t let your feed become an endless stream of self-promotional noise.
Monday, October 22, 2012
Twitter Techniques -- Creating More Effective Tweets
With a growth rate outpacing that of Facebook and over 500 million registered users now, Twitter has become a powerful social media marketing platform. This is the first of a three part series on how to refine your company’s techniques for Twitter marketing. In this first part we will look at how to create more effective Tweets.Load up your Tweets with Keywords -
In all facets of online marketing the creation of web content needs to include industry keywords. This principle is still vitally important and can’t be overemphasized. Keywords are the foundation of effective web content. Tools like Google AdWords can help you put together a list of effective keywords and get the most out every Tweet.
Include Links in your Tweets -
Sharing links with your followers and embedding links in your Tweets is a highly effective technique for expanding your follower base. Any time you find content relevant to your followers, share the link with them on Twitter. Engaging in conversation with your brand’s fans goes a long way to endearing them to your company, but so does sharing links they will find useful.
Friday, October 19, 2012
Social Media News For The Week Of 10/19/12
Social Return on Relationships: 13 Tips to Ignite Relevant Value
Successfully marketing a business on social media requires a commitment of time and and resources combined with carefully planning a strategy for achieving goals. Success is best achieved by establishing true relationships between brands and their customers and followers. Full Story Here:
Social media building a business connection
According to study by Lab42, a marketing research firm in Chicago, people think Facebook is a better platform for connecting with brands they like than the websites of those companies. 82 percent of the 1,000 social users surveyed, think Facebook is good for interaction with businesses. The study said further that 48 percent will “unlike” companies who spam their newsfeeds with too many posts. Fresh content is what people are really seeking. Full Story Here:
Small Business’ Big Use of Social Media
A study by Northwestern University and the firm Syndio Social, has found that small businesses who market themselves with social media stand to gain the most, over larger companies. Over half the traffic coming to small business websites is being driven by Facebook and Twitter, three times more than the traffic coming to larger sites. Facebook drives 48 percent of the traffic, while Twitter nearly 4 percent. Full Story Here:
87 More Vital Social Media Marketing Facts and Stats for 2012
A collection of very interesting statistics surrounding the utilization of social media by businesses as we go forward in 2012. Full Story Here:
24-mile skydive a boon for Youtube, social media
The recent 24-mile high skydive by Felix Baumgartner has clearly illustrated how the world is now connected by social media. Almost 7.3 million people watched the event live on Youtube, while a picture posted on Facebook by his sponsor Red Bull, got almost 216,000 likes; 29,000 shares; and over 10,000 comments in less than 40 minutes. Full Story Here:
Posted via OnFast - http://www.OnFast.com
Successfully marketing a business on social media requires a commitment of time and and resources combined with carefully planning a strategy for achieving goals. Success is best achieved by establishing true relationships between brands and their customers and followers. Full Story Here:
Social media building a business connection
According to study by Lab42, a marketing research firm in Chicago, people think Facebook is a better platform for connecting with brands they like than the websites of those companies. 82 percent of the 1,000 social users surveyed, think Facebook is good for interaction with businesses. The study said further that 48 percent will “unlike” companies who spam their newsfeeds with too many posts. Fresh content is what people are really seeking. Full Story Here:
Small Business’ Big Use of Social Media
A study by Northwestern University and the firm Syndio Social, has found that small businesses who market themselves with social media stand to gain the most, over larger companies. Over half the traffic coming to small business websites is being driven by Facebook and Twitter, three times more than the traffic coming to larger sites. Facebook drives 48 percent of the traffic, while Twitter nearly 4 percent. Full Story Here:
87 More Vital Social Media Marketing Facts and Stats for 2012
A collection of very interesting statistics surrounding the utilization of social media by businesses as we go forward in 2012. Full Story Here:
24-mile skydive a boon for Youtube, social media
The recent 24-mile high skydive by Felix Baumgartner has clearly illustrated how the world is now connected by social media. Almost 7.3 million people watched the event live on Youtube, while a picture posted on Facebook by his sponsor Red Bull, got almost 216,000 likes; 29,000 shares; and over 10,000 comments in less than 40 minutes. Full Story Here:
Posted via OnFast - http://www.OnFast.com
Wednesday, October 17, 2012
New OnFast Features - October 17, 2012
OnFast Releases New/Updated Features
1) Improved Blog Editor:
- Brand new Image resize / align capabilities.
- Much improved cut/paste from Microsoft Word.
- Search/Replace of text.
- Integrated spell checker on all browsers.
- Full Screen Mode for easier editing of large posts.
2) Increased length of social posts
Users can now post social updates up to 512 characters. Posts are automatically shortened for posting to Twitter.
3) Leaderboards / User Voting for Contests
We've expanded the Contest application to include support for both leader boards and user voting. Facebook applications are also now available to all Business customers.
Logon to http://www.onfast.com today to check out the latest features!
Posted via OnFast - http://www.OnFast.com
Social Media Demographics For LinkedIn
LinkedIn Demographic Data
- 161 million members worldwide
- 85.7 million visitors per month
- 50% female, 50% male
- Average user spends 21 minutes per month on site.
- Estimated user worth $71
- LinkedIn for business growth: 64% of users
- Use LinkedIn for business purposes: 75% of users
- Companies on LinkedIn: 2 million
- Average time spent on site: 8:00 minutes
- 61% of members are located outside of the United States.
Tuesday, October 16, 2012
How Social Media Makes Money For Your Business -- Boosting Brand Awareness
In just the last few years, social media marketing has gone from being an attractive option to becoming vitally important for companies. A social media presence has grown to be an essential element for maintaining a high level of brand awareness for businesses of all sizes. In spite of this, there is a hesitation on the part of some businesses to get on board. social media has opened up new possibilities for communication between individuals and organizations. The market is moving forward and embracing social networks; the clock won't turn back.
How Social Media Boosts Brand Awareness
1. Social Media Optimization (SMO)
How a brand is perceived across social media networks is playing an increasingly crucial role in determining how highly a company is ranked by search engines like Google. The more "Likes", retweets and followers a company has, the higher they will be placed in online searches. SMO rankings have become nearly as important as search engine optimization (SEO) rankings. A company without a social media presence is likely to be shut out of many business opportunities due to low search engine rank. By having a robust social media profile, a company increases its brand awareness across a broader spectrum while giving other platforms, such as websites, a lift.
How Social Media Boosts Brand Awareness
1. Social Media Optimization (SMO)
How a brand is perceived across social media networks is playing an increasingly crucial role in determining how highly a company is ranked by search engines like Google. The more "Likes", retweets and followers a company has, the higher they will be placed in online searches. SMO rankings have become nearly as important as search engine optimization (SEO) rankings. A company without a social media presence is likely to be shut out of many business opportunities due to low search engine rank. By having a robust social media profile, a company increases its brand awareness across a broader spectrum while giving other platforms, such as websites, a lift.
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