Social Media News For The Week Of 11/1/13

Six Signs You’re Using Social Media Wrong

Successfully leveraging social media for marketing purposes takes much more than simply signing up for social network accounts and randomly posting to them. It should be one facet of the company’s overall marketing campaign, utilized in concert with the businesses other efforts. Social media is for promoting brand awareness through relationship building with customers and listening to what they have to say while monitoring the competition. It is crucial to measure your results to gauge your level of success as well. Full Story Here:  


How Local Businesses Should Size Up & Tackle Social Media

Businesses just starting out with social media marketing often wonder which platforms should they begin their efforts. A more important question to ask of themselves is what  are their goals for the campaign and to establish a strategy to get there. It always makes sense to start with the big players in social media which include Facebook, Google , Twitter, And LinkedIn. As the campaign moves forward then concentrate the effort on the channels which garner the best results. Full Story Here:


Brand Presence: How To Choose Where To Be On Social Media, Without Breaking Your Budget

Research by Business Insider has uncovered several importantly relevant findings about big brand social media use with implications for small brands. A study conducted across several years has found that the social media fans of a brand will spend more money on a annual basis buying the products of the company than non-fans. This proves that patience and taking the long view pay off eventually. Also, Twitter adoption rates for Fortune 500 companies are now higher than Facebook. 73 percent of those companies are active on Twitter, while 66 percent have active Facebook accounts. Full Story Here:


‘Tis the Season for Mobile Shopping and Social Media Marketing

Mobile shopping and social media marketing will have an even bigger impact on the holiday shopping season this year than last year. According to information released in a infographic by OfferPop, 48 percent of shoppers used social media in their shopping during the 2012 holiday season and the figure is expected to rise for 2013. Full Story Here:

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Social Media News For The Week Of 10/25/13

Social Media Marketing For Small Businesses: How to Hang Onto Every Fan And Follower

Keeping social media fans and followers through engagement is more important for a small business than gaining large numbers of meaningless ones by not connecting with them. 80 percent of social media users prefer connecting with brands on social networks over websites, according to a report by MBA Online. Social media marketing  is not meant to be one way communication, postings must be followed up with responses to the comments and questions of fans. This is how true engagement and connection take place, which the purpose of the medium. Full Story Here:


Chasing the Wrong Rabbit? Social Media Goals for Small Business

Social media marketing is not meant to be an instant revenue stream for businesses. It is rather a platform for relationship building with customers while building brand awareness for its products and services. Setting up specific goals and objectives which are measurable, achievable, and relevant within a set timeframe should be what every company’s social media efforts strive for. Full Story Here:


Social Media for Small Business: Choose Wisely, Then Execute

Social media and online marketing have not provided businesses with a magic wand of technological success. Instead they offer new platforms from which to promote themselves and connect with a wide audience. Small businesses should carefully spend their resources within a clearly established strategy. Full Story Here:


What Consumers Are Doing On Social Media [Infographic]

Interaction between consumers and brands has increasingly taken place on social media over the last five years and will only continue to do so in the future. As businesses compete for the time consumers spend on social media, it is valuable for brands to know where their potential customers are spending their online time. This informative infographic offers some insights. Full Story Here:

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Don't forget the hashtag

 

 

Hashtags (words or phrases prefixed with the symbol #) started in 2007 on Twitter and have since spread to Pinterest, Instagram, Google and more recently Facebook. Hashtags ensure that people can categorize content according to their interests and make it easy for other people to find their relevant content.

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Social media posters: Do you know these people?

The Chronic Updater

It’s a beautiful day. I’m on my way to work. Going for lunch.  Buying wine at the grocery store. Driving home. I’m home. On and on…………

The Happy Vacationer

Here I am on a mountain. I’m overlooking a valley in Maine. I’m overlooking a lake in New Hampshire. I’m on the interstate heading south. Happy to be home……

The New Parents

Little Joey. Little Joey 5 minutes later. Little Joey eating Cheerios. Little Joey sleeping. Little Joey waking up. Little Joey. Little Joey…….

The Foodie

My vegetable lasagna. Here’s my picture of really green beans. Pizza in a cup. The big steak at the Texas barbeque joint.

The Rage Guy

I hate government. Why do stores close at 6pm? We need more roads. They messed up my burger order again.

 

You get the idea. Hopefully, you are not one of them. Too often social media posts are just too much information (TMI). You can tire out your friends quickly with mundane, irrelevant, and frequent posts.  Be considerate of your followers’ time and keep it pithy, spontaneous, and interesting.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

 

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Set up Google Alerts to find content

With Google Alerts, you can set up alerts for topics and news relevant to your business.  Google Alerts provide a window into what’s making news and what others are saying, including your competitors.

Monitoring online digital conversations can inspire ideas for your posts and introduce you to new content resources.

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Social Media News For The Week Of 10/18/13

For Online Video, Social Media Is The New Hit-Maker And Virtual Remote Control Rolled Into One

Social media-influenced video has now eclipsed stand-alone online video in viewership numbers, according to Business Insider. Social networks YouTube and Facebook along with many other emerging platforms are giving businesses a cost-effective alternative to traditional television advertising and video content distribution. YouTube is still the number one platform for Social TV, but Facebook has the fastest-growing online video audience. Full Story Here:

 

5 Reasons You Should Be Using Social Media To Promote Your Business

The benefits for a small business to market itself on social media are well established. For any company that may be still on the fence about it, social media marketing will build up trust in your brand while increasing awareness of your business. Social media also will drive increased traffic to your website and boost search rankings with improved SEO. Social media provides the perfect platform for keeping track of what is being said about your brand while offering your company a forum for response. Full Story Here:

 

How Social Media Campaigns Will Change In 2014

Social media marketing continues to grow and mature as a promotional tool for brands as we head toward 2014. Google will become a viable platform as businesses expand their circles and share their content on the network. Image-based content shall become even more prevalent and influential. Customer engagement will be a key influence in determining if a brand truly stands out from its competitors. Full Story Here: 

 

Creating a Social Media ‘Fingerprint’ for Your Small Business

Social media marketing has evolved from a luxury to a necessity in the last few years. As this transition has taken, it has also become imperative for brands to establish a clear strategy for successfully leveraging the medium. This strategy can be seen as a virtual fingerprint for the business, across multiple channels. This fingerprint should be an imprint the brand’s character and culture spoken on the medium in it’s own company voice. Full Story Here:

 

 

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SEO Keyword Tip

A careful choice of keywords in your social blog posts is a major consideration since they attract visitors who are interested in your products and services. These visitors are not only interested they are motivated in doing business. If you are experiencing a steady increase in traffic to your social sites your choice of SEO keywords is on target.

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