Moms Are Power Users Of Social Media On Mobile
Social media users are increasingly accessing their social networks via mobile devices, leading the way in this trend are moms. According to a study called the BabyCenter’s 2013 Social Mom Report, 89 percent of moms with a Facebook account and a mobile device access the site with mobile at least once a week. This is compared to non-moms at 73 percent. For Twitter, the figures are 61 percent for mobile mothers vs. 55 percent for non-moms. This is useful business intelligence, particularly for retail businesses. Full Story Here:
Branded Pages Lead Social Marketing Efforts
Social media marketing does not require a big budget, setting up a branded page on Facebook is free for example. A report by eMarketer found that 73 percent of businesses in a survey have set up a branded page and post to it regularly as part of their marketing campaigns. Supporting those efforts, a study by the social media marketing research firm Lab42 states half of Facebook users think a branded page is more useful than a company website. Furthermore, the study found that people are more likely to connect with brands on their branded pages. Full Story Here:
Engaging With Millennial Customers Through Social Media
The millennial generation grew up with technology and are comfortable expressing themselves and engaging with the world around them in real time. Businesses must be aware of, and strive to meet, the unique expectations of millennial customers. According to a survey by NICE, 65 percent of 16-34 year olds seek problem resolution with brands online first, before phone calls or in person. Also, according to Nielsen, millennials expect a customer support response within just twelve hours. Full Story Here:
Social media is open 7 days a week
Finding success for your business on social media requires constant attention. Social media is always turned on and is available to users 24 hours a day, 7 days a week. Brands have found out, in fact, that at nighttime and on weekends is when most of the engagement action takes place. Mobile technology is helping managers and small business owners stay on top of their game. Full Story Here:
Posted via OnFast - http://www.OnFast.com
The theme of Facebook’s Timeline, not only for brands but individuals as well, is the expression of growth and development over time. Brands that fully embrace the concept will naturally benefit the most from Timeline.
Marketing to a company’s customer base via mobile technology is no longer optional; it is a necessity. Mobile marketers must optimize their websites for mobile and create mobile apps that serve the needs of their customers. Social media continues to be important to consumers in making their buying decisions, but companies have to be prepared to meet them where they are and this will be increasingly on mobile devices. The freshness of this marketing form means that it is still evolving, but here are some things to consider in mobile marketing.
Contests, sweepstakes, and quizzes are extremely popular with consumers and have always been useful tools for connecting brands with their customers, even in the days before social media. For a business looking for more interaction between their brand and the fans, promotional contests, sweepstakes, or quizzes can increase engagement levels significantly, while at the same time expanding the fan base.
Let's take a look at how easy it is to create and manage a sweepstakes promotion right from your OnFast account. The OnFast tool provides all of the functions needed by the user, from a simple and easy to use one page creation screen (see below). Here all details of your sweepstakes can be entered, including a description of the promotion, number of participants allowed, along with starting and ending dates & times. There are places to upload your company’s logo and any other images you choose to include in the posting. Space is available for your business address and also check boxes for the selection of all the information requested from your participants.
Many companies have taken the plunge into the social media realm and have seen success with their Facebook and Twitter accounts alongside a blog written on either Blogger or WordPress. If that scenario fits your company you may be wondering - What else can I do to expand my reach even further with social media? Consider 
Even though it might appear to outsiders that Google Plus may not be worth their time or effort, nothing could be further from the truth. Although Google Plus started off with early adopters such as “techies” and photographers, the public at large is beginning to catch on. The social network has 343 million active users as of April 2013, certainly not insignificant and still growing. As your customers sign on over time- eventually everyone with a Google account will automatically be on Google Plus - you can be learning valuable lessons about its usage and seeing some benefits already. If you are still not convinced here are a few compelling reasons to set up a Google Plus Page for Brands.
Google launched it’s own social network offering in June 2011. After struggling through its first 18 months, the search engine’s social media network, Google , appears to be gaining traction. As 2013 began, the network had 135 million active users. Google has unveiled a series of feature additions and upgrades, while parent Google has been unsubtly encouraging this to be the year it really takes off. 
The video sharing social media network,