Social Media News For The Week Of 2/8/13

How Social Media Put a Tiny Yarn Shop on the Map

This inspirational story tells of how a small business used social media to become a multi-million dollar company. Jimmy Beans Wool has annual revenue of over $7 million and started out as a small shop in Reno, Nevada. Focusing on customer service, the shop used sites such as Facebook, Pinterest, Flickr, and YouTube to built their brand. The small store successfully leveraged social media to stand out from more than 2,000 other competitors. Full Story Here:


Social media abuzz with Super Bowl commercials; GoDaddy tops list

The much anticipated Super Bowl commercials have now aired and their is a new yardstick to measure which ones were the most successful. Brands willing to invest in the costly air time are now trying to create social media sensations out of the commercial spots. Marketers are now gauging their success on the numbers of mentions across social media networks the ads receive. The winner appears to be GoDaddy Group Inc.‘s “Perfect Match” based on the numbers, drawing 255,121 mentions. Full Story Here:


CPAs Adding Social Media to Connect with Clients and Find New Ones

Many accounting firms are good examples of businesses that have successfully leveraged social media and moved beyond the use of e-mail, websites, and the telephone. CPA’s are now adding posts on social media sites like Twitter, Facebook or LinkedIn to their marketing efforts and to connecting with their clients. Full Story Here:


Impact Of Social Media On Society

Americans now spend 18% of their time using social media sites. The impact on our society of social media has been tremendous and its still growing. We now have highly effective and more convenient platforms for self-expression, communication, information gathering, and revenue generation, via social media networks, than ever before the phenomenon. Full Story Here:  

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The Relationship Between SEO and Social Media - Part 4

The Effects of Social Media on SEO - Recommended Techniques

 

Social media networks are but one facet of the overall picture that determines the search engine ranking of your company’s website. Here are a few things you can do as part of your social media campaign to help boost your search ranking:

 

•  Create relevant and valuable content that your audience will find compelling.
•  Share valuable content from other sources and give credit where it is due.
•  Interact and engage with not only your followers, but relevant industry groups as well.
•  Make all of your content easily shareable with social sharing buttons prominently placed.
•  Encourage commentary from your audience.
•  Build and nurture relationship with your followers.
•  Create and maintain a company profile on Google .
•  Keep track of your social media campaigns by adding tracking into all URLs.

 

None of these suggestions are meant to be a guarantee of higher search engine ranking for your company’s website, but they may help.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

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The Relationship Between SEO and Social Media - Part 3

The internet search giant, Google, is putting so much emphasis on social media that last year they created their own network called Google+. The search engine has also added as part of its Google Analytics software, a social network reporting tool. This tool illustrates for brands how active their site is across all networks, while measuring the level of engagement, trends in traffic patterns and keeps track of conversational interaction.

Google is showcasing the all-important human element in social media for companies, pointing out the fact that search goes beyond simply content. The benefits to a brand not only measures the investment in time and energy, but quantifies the return on that investment provided by social media engagement as well. Armed with such data, a company can determine where the best returns in social media are. Adjustments can thus be made, leading to better SEO placement.

An added benefit provided by the utilization of Google Analytics to brands is that by creating the necessary Google account, the company will naturally appear higher in Google’s search rankings. The social network Google , after a somewhat slow start, is beginning to really take off. Google’s network now has over 100 million users and growing, not an inconsiderable potential audience for a company.

The last segment, part 4 of this series, will offer some recommendations and techniques for maximizing the effect of social media on your company’s SEO.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

Posted via OnFast - http://www.OnFast.com

The Relationship Between SEO and Social Media - Part 2

The Effects of Social Media on SEO - Personalized Search Results

Increased sharing of links on social media networks has had a tremendous effect on SEO and how search engines rank websites in their keyword and phrase results. Search engines, such as Google and Bing, have acknowledged the importance of social media and incorporate its impact into the search results.

Many people and companies do not understand how search engines personalize their search results. Individuals can search for anything on the web and find results tailored to them based on their location and other factors, such as the recommendations of their contacts across all social networks. If a user has a Google account, their search results are weighed with how their connections have engaged with the search topic. A Bing user who is signed into a Facebook account will see their results impacted by what their friends have previously liked or commented upon. Search results are affected this way because the various search engines understand how people trust and will follow the lead of their social network connections, many of whom are their closest friends and members of their family. This makes the results more personally relevant for users.

The Relationship Between SEO and Social Media - Part 1

From the perspective of a small business attempting to market itself online, search engine optimization (SEO) and social media should always be interconnected and dependent upon each other. Search engines have changed their ranking parameters drastically to better reflect the importance of the public’s adoption of social media networks. In this four part series, we will look at just how social media impacts a brand’s SEO ranking and some techniques for improving your business’ standing in search engines.

The Effects of Social Media on SEO - Social Media Signals

It has become imperative for every brand to have a presence on multiple social media networks. The exposure benefits for businesses are well documented, but it is not enough to just be present. Companies must create compelling content and actively engage their audience in order to reap the full rewards of social media on their SEO. The more likes, comments, shares, or tweets generated by a post, the higher the value placed by search engines on its content.

Social Media News For The Week Of 2/1/13

Social Media Marketing Edges Closer to a Lion’s Share of Small Business Ad Dollars

Small businesses are steadily increasing the amount of money they devote to social media marketing campaigns, according to research by the business media consulting and analysis firm BIA/Kelsey. The firm forecasts that $9.8 billion dollars will be spent during the next four years by small to medium sized businesses. The increases come as smaller businesses learn how social media works and refine their techniques. The study goes on to state that two thirds of small business owners are spending at least a few hours every week on Facebook, while half of them Tweet several times a week.
Full Story Here:

Twitter now fastest growing social media site

The number of active users on Twitter rose by an amazing 40% between the second and fourth quarters of 2012, according to new data by the GlobalWebIndex. Twitter ended 2012 with 288 million monthly active users in 31 markets. This amounts to a 714% growth rate over the course of the last three and a half years. In July of 2009 Twitter had only 35.5 million monthly active users. Full Story Here:

Social Media News For The Week Of 1/25/13

6 Social Media Metrics You Should Know

It is easy to fall into the trap of measuring the success of your company’s social media campaigns in the numbers of fans, followers, and likes you have attained. While those numbers can make you feel good, real success which leads to a return on your investment in the medium, is measured at a deeper level. A truly successful social media effort features strong levels of engagement between the brand and its fans. The type of influential follows who are willing to dig deep into your content and then enthusiastically tell others about your business. Full Story Here:

Is SEO Affected by Social Media?

With search engines now including social media activity in their search algorithms, it has never been more true that SEO is drastically affected by social media engagement. It is crucial to make your brand’s content easily shareable with cross-linkage between your social media networks and company website. It is also just as important for your business’ social media content to be keyword-rich as your company website. Full Story Here: