Consumer Social Media Engagement with Brands Leads to Increased Sales, Study Reveals
A study released by LoyaltyOne, Northwestern University, and Ivey Business School has found proof that the effects of social media on the purchasing behaviors of consumers is both significant and measurable. The research showed an increase of 15 to 30 percent in transactions by consumers who were engaged on social media with participants in 10-million member air miles reward program. Full Story Here:
A Big Boost for Small Business, Social Media is an increasingly important component in growing businesses
The online business directory, Manta.com, found 9 out of 10 small businesses are now utilizing social media as a part of their overall marketing efforts. According to Facebook, 11 million businesses keep a page up and running on their site. These facts point out the importance for all businesses to engage their customers on social media. To assist companies who have not joined in, the U.S. Small Business Administration is holding workshops to inform them of the potential growth possibilities and advice on getting started. Full Story Here:
The Top Four Trends Shaping Social Enterprise in 2013
As businesses of all sizes move forward into 2013, there are several trends affecting the ways Fortune 500 companies will interface with social media. Social will impact all facets of businesses, not just marketing. Cloud technology combined with social and mobile technologies is the future. Companies need to align their social media efforts into a social business architecture, while providing education in the medium to their personnel. Full Story Here:
Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
The most commonly used method for business-to-business marketers is social media, according to a research study by the Content Marketing Institute (CMI). The research found LinkedIn leads the way for this type of business, with 83 percent of companies using the platform. This is an increase from last years figure of 71 percent. Facebook and Twitter are tied with the same adoption rate of 80 percent. In contrast, print advertising is used at the rate of 31 percent. Full Story Here:
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