Friday, October 5, 2012

Social Media News For The Week Of 10/5/12

Facebook reaches one billion users

Facebook CEO Mark Zuckerberg announced the social network has passed the milestone of 1 billion users. This astounding figure reflects the number of people actively using the platform every month. This translates into this fact: 1 in every 7 people on Earth is on Facebook. Full Story Here: 

Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends

Facebook has expanded its Promoted Posts feature into America. The social network is now offering U.S. users the opportunity to expand the visibility level of their posts for the fee of $7.00 per post. The feature has already been available in 20 other countries. The network is still testing the pricing of the feature and it may go up or down. Promoted Posts will be marked "Sponsored" and users will be able see how many times more views the post received by being promoted. Full Story Here: 

How a Diner Gets the Most Out of Social Media

This story provides an excellent example of how a small business can leverage social media networks to grow their company. Full Story Here: 

What did Social Media Week teach us?

Cities around the world last week focused on the future of social media by exploring current trends, influential entrepreneurs, and technological developments which are driving the medium. Some takeaways included the importance of increased engagement level and time commitment to social media for brands. Full Story Here: 

Social Media ROI Statistics for AdWeek

Marketing and communications leaders from all around the globe are gathering on New York this week for Advertising Week. Business Insider put out its "The State of Social Media 2012" report, which analyzes return on investment for social media marketing. Full Story Here: 

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