Wednesday, June 13, 2012

If you're going to blog being efficient matters

The task of writing a blog and maintaining a consistent schedule can be intimidating. Usually, the blogging assignment falls to someone with an already full schedule. Seemingly, there are never enough hours in the day to get it done. Rather than succumbing to chaos, the prudent blogger should adopt some clever time saving techniques to make the process easier and less stressful.

Getting your source content organized is the place you should start.  Most bloggers sit down, boot up, and begin by searching for content as the first step in writing their blog.  There is a better way.  A shrewd tactic is to let your content come to you.  One of the most effective tools to find content is to add search subjects to your Google news homepage. See below:

The next trick to add to your efficiency repertoire is Google alerts. Google alerts will send you regular e-mails based on a list of keywords. This is the best way we know of to get a constant "Heads-Up" on what's going on in your community and industry. Google alerts are so easy to set up and use. it's amazing that this stealth supply of content is frequently over-looked.

Lastly, no regimentation effort would be complete without creating a structured posting calendar. Scheduling certain topics on particular days of the week helps bring consistency and organization to your blog.  A topical posting calendar will eventually influence the frequency of reader visits. You can create a simple blog calendar by using Word, Excel, or Outlook's calendar.  If your blog is powered by WordPress, you can install the editorial calendar plugin.

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