Thursday, March 29, 2012

Social Media Tips - Link All Your Platforms

A crucial early step in the process of implementing a social media campaign for your company is to connect all your marketing platforms with links. It is vitally important for every person that hears your company's message, on any one platform, to know they can connect with you on all of your platforms. This will broaden the exposure of all your marketing efforts.

If your company already has a website and/or a blog, that is a ready source of followers for your social media networks. The blog and website must have links for the people who are already fans of your company to easily become followers on Facebook, Twitter or any other social media site with your brand presence. The reverse is true as well. Provide links from the social media networks back to your blog and website. Any print or broadcast marketing campaigns in place should contain information about how to connect with the company on all your other platforms.

Connecting all of your company's marketing platforms will create a cross over effect that will drive customers and prospects to your business, no matter the source.

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